The Rise of Social Media

First, here’s what you get when you type the query “define:geek” into Google :

Eccentric; a person with an unusual or odd personality

Ever since I was introduced to the social media world (thank you @TamaraHamdan), I have found that a Geek's actual definition is: intellectual and highly educated person, with very interesting ideas to share.

The world of Social Media (really interesting/entertaining presentation about SM) was created because of such people (hope i am not exaggerating), especially that if a person posts about something it’s more likely for people to believe them instead of any advertising campaign just because there’s a certain trust bond that have been created amongst social-networking tools that a thousand street-side banner doesn’t provide.

Blogs, are one of the things that are considered a powerful social media tool, much more powerful than industrial media. First having an online journal that just talks about whatever you like:

·        You have those that are fanatics about a specific subject

·        Those blogging just to share ideas and/or broaden their knowledge

·        Those that blog because they wanna show the world a potential in them

·        And any other blogging reason (which proves the versatility to blogging itself)

This characteristic of being able to share any idea whatsoever without having anyone looking at your blog with a prejudice (unless you intend to have a specific audience rather than another) gives u advantage over the commonly spread media (since media sources always belong to someone/thing) due to the bond that it creates with the readers. Moreover, it creates an indirect advertising tool based on a trust factor rather than the large scale corporate propagandas that sells u high expectations only. 

Another thing that makes blogs, and all other social media/networking tools, great tools is the fact that you can interact with them; in terms of social interaction. This is something you can’t do with a banner or a TV commercial!

The Social interaction in question isn't like the one that exists on some networks (I am in a relationship with X, I have been tagged in Z, etc…). An interaction regarding published opinion about a certain product/place without all the lying and deceit u get from the normal advertising campaigns (depending on the blogger of course).

Now that’s one aspect of the geek world, but there’s that whole "physical" part of this world, when cyber-interaction becomes a friendship that expands your circle of acquaintances when some gatherings are organized where those passionate about this world get to meet and discuss things face to face. Hence building further that trust factor, giving credibility to the blogger by giving him support by other bloggers on that blogger network.

Companies are increasingly using bloggers to promote their products or ideas, because of that new social level of trust they have amongst their readers (u might wanna check those stats.). But what’s really amazing is that blogging becomes personal, and it’s rare to find people that betray the trust their “followers” have invested in them to promote something in which they are not fully convinced of (at least I hope). So i guess the future (or present depending on how you look at it) is reserved for what we can call the advanced form of "word-of-mouth" advertising.

Thanks goes to @NoisyThinking for giving me the idea for this post!